SEO for dentists or also known as Search Engine Optimization for dentists is an essential tool to get more people and dental patients to view your website. Unless anyone has your website address or its link, they will probably have to search for you and you must be ahead of everybody to get their attention. More importantly without a consistent effort to better your SEO on popular search engines like Google, your practice will be virtually impossible to look on the internet.
The Internet & SEO for Dentists
It’s a fast-changing world now, and the branding and digital marketing is rapidly increasing as businesses are trying to catch up with each other through online marketing. An online business is one example of how technology rises. They are putting brick and mortars out of their businesses, while phone books to find people are no longer a matter to turn on. And Google is the top-notch premier place to be if looking for a good search engine. You have to consider this platform to be able to gain more patient and people for your business.
Here are two of the best successful ways to drive people to your website through an internet search. And your ability to execute the following will be your edge in getting more patients.
- The First Page Counts
There are several tactics you’d like to consider and will rely later on, in order to push that traffic to your dental website and get to the first page of Google. More importantly, you will rely on good SEO with its unique contents that will set you apart from the rest and will enable your website to appear on the first page of Google.
- Choose Your Keywords Wisely
You will likely need to decide early on if your target is more on high value or high volume keywords. But what does this mean?
- High Volume
When patients are searching for a dentist, 50 out of 100 patients will likely to search for one of the following two terms: “Dentists”, and “Dentists near me.” Of course, when those patients start entering those keywords, you want to make sure that you’re on page one of the search engine results. This means that you’re focusing on the high amount of patients coming in through these keyword results.
- High Value
When it comes to high value, this is your opportunity to put every effort you have. There are various keywords you can add like, dentures, dental implants, emergency dentists, dental veneers and many more. You can opt for these high-value keywords but you can only choose those keywords that appropriate your dental services or your dental practice. There are more likely about two out of every 100 people in search of a dentist will be using these keywords, but because it is specialized in some ways, there will also be a good return on those visits – and patients will be willing to pay for those services.